Snowmen help you save at Food Lion

Food Lion has launched yet another Internet game to encourage interaction with its stores and brands.

Those who play the “snowball fight” game at foodlion.com win a $5-off-a-platter purchase of $29.99 from the Food Lion deli. Players use the computer mouse to aim and click snowballs at snowmen.

The seasonal game comes just weeks after Food Lion ran a Thanksgiving game to encourage interaction with its private-label products. The “Cranberry Cannon Game” involved shooting Food Lion-brand cranberry sauce at flying turkeys. Players collected points based on the number of turkeys they hit. Once they completed the game, players are offered coupons for $1 off Food Lion frozen vegetables, $1 off a 12-pack of Canada Dry or 7-Up soft drinks; and $1 off on Mr. and Mrs. T’s Bloody Mary Mix.

The cannon game followed a “Matching Game,” designed to encourage shoppers to learn the names of Food Lion’s brands. The game operated in a fashion similar to traditional memory card games.

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