Play it “Cool.” Before you leave the house, dress like you are heading out into the cold, even if it’s warm outside. Why? Well, grocery stores tend to be a bit chilly, and guess what? Experts say, if you are cold, it will make you put more food in your buggy. Being chillier makes you hungrier, and hungrier people buy more impulse food…

Bargain hunting in the grocery store isn’t just for hard-core coupon pros anymore.

With food prices climbing at a rate not seen in nearly 20 years and an economy sliding to a low not seen in decades, experts said more grocery shoppers are adopting price-cutting strategies.

Traffic at Web sites devoted to coupon usage soared more than 30 percent over the year ending in October, according to ComScore Media Metrix. And the grocery gurus who run shopping sites say it isn’t just price-conscious moms looking for advice; single professionals and others are increasingly clicking in.

“The demographics have really changed to people who have never really thought about price on groceries,” said Teri Gault, founder of the Grocery Game Web site.

With our economy as steady as a ship in a wind storm, everyone is looking for ways to stretch their dollars as far as they can make them stretch. With the holidays here, the money picture seems to be of even greater concern. With grocery prices continuing to rise (along with rising costs of everything else), consumers need to shop smart to get the most bang for their buck.

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