New food trend found in freezer aisle
Bad weather and a crippling economy were largely to blame for sky rocketing food prices. So how has that affected what we eat?
“People have more of a shopping list than ever before. They are using more coupons, and I am also seeing people being inventive,” said Phil Lempert, market analyst.
Lempert says we will continue to worry about our bottom line, but taste, nutrition, and convenience top the trends.
“We’re seeing more people buying micro-waveable foods and bringing them to work with them,” said Lempert.
According to one survey, 50 percent of us are now brown bagging for lunch, so we’re looking for a new source of fast food — often in the freezer aisle.
“I don’t think people are prepping in the kitchen, I think they’re assembling. They’re getting two or three cans- maybe something frozen and putting it all together,” said Lempert.
Dietitian Ashley Koff says while it is harder to eat healthy it isn’t impossible.
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