Food and fitness forecast for 2009
In hard economic times, some Americans are searching for quality nutrition on a budget, but it’s not always easy.
In spite of that, the Calorie Control Council predicts some health trends for 2009:
1. Budgeting calories: Many consumers understand that calories still count. According to a survey, 194 million Americans reported consuming low and reduced calorie products in 2007, an increase from 180 million in 2004.
2. More functional foods: Consumer awareness of the relationship between diet and health has increased the demand for functional foods that provide health benefits beyond basic nutrition – fortified juices and cereals, for example.
3. Online diet help: Studies show that recording food and beverage intake can double a person’s weight loss. More people will benefit by keeping an electronic record of what they consume.
4. Functional fitness: Forget paying for weights or a gym membership. Think instead of lifting a stroller or bench-pressing luggage. Functional fitness is geared to getting the most exercise from daily activities such as climbing stairs and carrying grocery bags.
5. Natural nutrition: Consumers will prefer foods they perceive as natural or products with natural claims such as stevia (a no-calorie herbal sweetener). Consumers will be looking for more choices.
Source: Calorie Control Council