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Home » healthy eating, news

Food and fitness forecast for 2009

Submitted by on January 4, 2009 – 1:39 pm | 2,164 views
  • SumoMe

In hard economic times, some Americans are searching for quality nutrition on a budget, but it’s not always easy.

In spite of that, the Calorie Control Council predicts some health trends for 2009:

1. Budgeting calories: Many consumers understand that calories still count. According to a survey, 194 million Americans reported consuming low and reduced calorie products in 2007, an increase from 180 million in 2004.

2. More functional foods: Consumer awareness of the relationship between diet and health has increased the demand for functional foods that provide health benefits beyond basic nutrition – fortified juices and cereals, for example.

3. Online diet help: Studies show that recording food and beverage intake can double a person’s weight loss. More people will benefit by keeping an electronic record of what they consume.

4. Functional fitness: Forget paying for weights or a gym membership. Think instead of lifting a stroller or bench-pressing luggage. Functional fitness is geared to getting the most exercise from daily activities such as climbing stairs and carrying grocery bags.

5. Natural nutrition: Consumers will prefer foods they perceive as natural or products with natural claims such as stevia (a no-calorie herbal sweetener). Consumers will be looking for more choices.

Source: Calorie Control Council

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