Coupons, store brands and doing it yourself…
Gourmet Retailer: “Given the extreme volatility in current financial and employment markets, buying on deal will increasingly become the norm for cautious shoppers trying to balance the household budget, according to Nielsen’s Consumer Insight Magazine.
Promotions already represent a universally popular marketing tactic, with some $129 billion of promoted dollar sales rung up across all categories in food, drug and mass merchandise outlets (excluding coupons), according to Nielsen, in the year ending July 2008. Fully 35 percent of dollar sales were sold on promotion — temporary price reductions (TPRs) accounted for 16 percent, feature ads another 10 percent, displays added 6 percent, and a combination of features and displays contributed 4 percent to the total.
The drug channel is slightly less promotionally driven than grocery, with 31 percent of items sold on deal versus 36 percent at food stores.”
In addition to coupons according to www.wjhg.com: “…millions of shoppers are switching to less expensive store brands.
A recent Nielsen survey found 62 percent of consumers consider store brands to be as good as name brands–and sales are up 10 percent in the last year.
Consumer Reports, Tod Marks: “Store brands can save you a bundle, anywhere from 20 to 50 percent or more depending on the product category you’re shopping in.”
Tod Marks is a senior editor at consumer reports–where tests found store brands often scored as well as name brands in taste and quality…”
And now you can save even more money if at Giant Stores with “New technology at some local supermarkets could save you time and money.
At the Giant Food store on Old Georgetown Road in Bethesda, shoppers can scan their bonus cards at the front of the store and grab a handheld scanner to shop.
Shoppers scan the bar codes and bag their groceries as they go. When you’re done shopping, all you have to do is walk up to any register and pay.
Coupons available only through the scanner offer additional savings to shoppers.”
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