Coupon Use is Increasing
I guess it is no surprise with the current economy that everyone is looking for ways to save money. I know I am finding that among my friends some who never bothered to use coupons before are using them now. Some of this is due to job loss of course but most of it seems to be the realization and an overall understanding that the good times are over.
And there is definitely a trend to eating more at home. I guess some of them are going to have to learn how to cook now. I know that I went out for dinner for the first time in months this weekend and thank heavens I was being treated (thanks Paula) because I just can’t rationalize spending $60.00 for dinner anymore.
Check out the statistics below:
Coupon use is up 23 percent for the first half of 2009, according to Inmar CMS, a company that manages coupon promotions for packaged-goods manufacturers. The rise appears to be tied to the bad economy, with coupon use seeing double-digit growth since October 2008. Food was the biggest beneficiary, with food coupon redemptions up 28 percent in the first half of 2009. But food marketers are also driving the increase, putting out 29 percent more coupons in the first half of 2009, compared with 13 percent more coupons from nonfood manufacturers.